proctor and gamble
Whisper assigns digital creative mandate to Fulcro
To work alongside Leo Burnett on digital and social media
P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.
Apac Effies 2016: Mullen Lowe Lintas is Agency of the Year, BBDO’s ‘Share the Load’ wins Grand Effie
Ariel and P&G win Brand and Marketer of the Year honours; Enormous, Ogilvy India strike Gold
P&G's 'leftover women' viral crosses boundaries with empowering, global message
Watch the film conceptualised by Forsman & Bodenfors, as part of P&G skincare brand SK-II's #ChangeDestiny campaign
Tycoon Warren Buffett pays P&G $4.7bn for Duracell
Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.
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