protection
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DPDP’s parental consent chaos: The latest hurdle for marketers
Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.
How adtech companies can adapt to India's data protection revolution
The APAC director of IAB Tech Lab stresses that compliance to the Digital Personal Data Protection Act hinges on strict data practices, with industry collaboration key to maintaining consumer trust in digital advertising.
Dance the transparency tango: Strut around trust, tiptoe regulations
It might sound odd, but regulations actually give communicators a power boost and shine the pathway for the right kind of conversations.
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Digital Personal Data Protection Act: Marketing's new era of trust
While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.
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