protection

Aug 20, 2024

How adtech companies can adapt to India's data protection revolution

The APAC director of IAB Tech Lab stresses that compliance to the Digital Personal Data Protection Act hinges on strict data practices, with industry collaboration key to maintaining consumer trust in digital advertising.

Aug 02, 2024

Dance the transparency tango: Strut around trust, tiptoe regulations

It might sound odd, but regulations actually give communicators a power boost and shine the pathway for the right kind of conversations.

Jul 18, 2024

Digital Personal Data Protection Act: Marketing's new era of trust

While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.