Devesh Gangal
Jul 18, 2024

Digital Personal Data Protection Act: Marketing's new era of trust

While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.

Responsible data practices are not just a legal obligation but a crucial component of building a sustainable and ethical business. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

52 minutes ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

1 hour ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

1 hour ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

1 hour ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.