Advertising Marketing
Devesh Gangal
Jul 18, 2024

Digital Personal Data Protection Act: Marketing's new era of trust

While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.

Responsible data practices are not just a legal obligation but a crucial component of building a sustainable and ethical business. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

4 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

5 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

6 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

McCann hits the right note with Hero Splendor’s life symphony

8 McCann hits the right note with Hero Splendor’s life symphony

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

9 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Why almost every brand you know apologised

10 Why almost every brand you know apologised

Related Articles

How adtech companies can adapt to India's data protection revolution
Advertising
Aug 20, 2024
Shivendra Misra

How adtech companies can adapt to India's data ...

Lights, camera, privacy!
Advertising
Jun 24, 2025
Akarsh Singh

Lights, camera, privacy!

69% of India’s top influencers violate disclosure guidelines: ASCI
Advertising
Feb 07, 2025
Campaign India Team

69% of India’s top influencers violate disclosure ...

The emotional connection: A new normal in influencer marketing
Advertising
May 21, 2025
Shivashish Tarkas

The emotional connection: A new normal in influencer...

Just Published

India’s quick commerce surge exposes a discipline gap for marketers
Advertising
49 minutes ago
Vinita Bhatia

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

Does India need aspirational masculinity?
Advertising
56 minutes ago
Sumanto Chattopadhyay

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.

Avaada sheds light on the dark side of the data centre
The Work
1 hour ago
Campaign India Team

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

The ‘green’ cost of FOMO
Advertising
2 hours ago
Upamanyu Borkakoty

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.