public relations

May 28, 2024

Ministry of Consumer Affairs seeks integrated social media agency

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

May 15, 2024

Navigating the storm: Crisis communications in the digital age

As the pace of communications gets rapider in the digital age, navigating messaging with proactivity, precision, and patience can make all the difference in managing an organisation's reputation. VFS Global's chief communications officer explains.

Apr 04, 2024

How AI, technology, and digitisation are collectively transforming the landscape of PR

The future of PR lies in the fusion of technological expertise and creative human insight, as professionals in communications navigate the growing impact of AI and beyond, opines Karan Bhandari of Weber Shandwick.

Nov 24, 2023

Opinion: Journalists and PR people don’t have to be friends, but we rely on each other

Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines the author

Aug 05, 2022

Kapil Sabharwal launches a PR specialist talent acquisition and retention firm

Sabharwal's last full-time stint was with Genesis BCW

Jul 07, 2022

Journalists ignore 97% of PR pitches

The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored