purpose driven pr

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30
10 hours ago
Campaign India Team

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why is PVMA missing ‘U’?

1 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

2 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

WPP mandates four days per week in office

3 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

India’s brew boom: How coffee brands are winning over young consumers

6 India’s brew boom: How coffee brands are winning over young consumers

South Indian films dominate box office in 2024: Ormax report

7 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

8 Valentine's Day 2024: Brand work that caught our attention

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Wondrlab expands tech portfolio with BigStep acquisition

10 Wondrlab expands tech portfolio with BigStep acquisition