Campaign India Team
Jan 23, 2025

Hitting INR 2,500 crores in FY23, Indian PR industry eyes INR 4,570 crores by FY30

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

As the industry evolves, strategic differentiation, investment in technology, and talent management will be pivotal.

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