quaker oats
Quaker Oats, Kiara Advani coax Sidharth Malhotra to try his hands in the kitchen
Watch the film conceptualised by Leo Burnett here
Kiara Advani tricks Sidharth Malhotra into cooking Quaker Oats with 'knock knock' jokes
Watch the film here
Ranjeev Vij returns to BBDO India to head Proximity
BBDO India, the youngest agency of BBDO Worldwide and the Omnicom group, has announced the launch of Proximity - to meet the integrated and interactive marketing needs of its rapidly expanding client base in India.The new division of BBDO India will be led by Ranjeev Vij, who returns to BBDO after a gap of eight months.Proximity India has been established to provide expert communication insights, ideas and creative marketing initiatives that are designed to change individual consumer behavior.
Of spontaneous combustion and collaboration
Something amazing happened outside the Taj, Mumbai last week on 26/11. Something personal, something collective. More than 300 onlookers joined me in chanting a single line. I did not know many of these people. But we were connected by a mantra, and a cause. We chanted non-stop for 3 hours!
Anant's blog: The Volkswagen innovation - whodunnit?
Last morning, campaignindia.in carried a story on the Volkswagen launch innovation in The Times of India (see below).
Global BBDO study: Indians more optimistic towards financial future
With the recession having posted significant damages on consumer confidence around the world, BBDO India conducted a study Trading Up, Trading Down which looks at the ways in which brands can respond to marketing challenges post a recession. The study, which takes into account 15,000 consumers across 15 markets, shows a clear difference in sentiment between consumers in the west and those in Asia.
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