Quaker Oats, Kiara Advani coax Sidharth Malhotra to try his hands in the kitchen

Quaker has rolled out a campaign ‘nutritious oats, ab bane delicious’ (nutritious oats, now prepared deliciously), featuring actors and real-life couple Sidharth Malhotra and Kiara Advani to highlight its instant oats offering - herby cheese.

Conceptualised by Leo Burnett, the film captures Advani engrossed in yoga as Malhotra enters, enticed by a tantalising aroma. Curiosity leads him to a steaming bowl on the table, where he impulsively takes a bite, unaware it's Advani's creation of Quaker instant oats. Startled at first, Advani observes as Malhotra relishes the snack, oblivious to its identity. With a playful nudge, she reveals it's Quaker instant oats - herby cheese, handing over the pack and humorously urging Malhotra to try his hand in the kitchen. The film concludes with Advani enjoying the oats Malhotra prepares, culminating in the tagline, 'nutritious oats, ab bane delicious.'

Sravani Babu, associate director, and category lead - Quaker, PepsiCo India, said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker instant oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146-year legacy. Through our film, we not only showcase how seamlessly Quaker instant oats integrates into your daily routine but do so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”

Vikram Pandey (Spiky), national creative director, Leo Burnett, said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”

CREDITS: 

Client: Quaker Oats 

Agency: Leo Burnett India

Chairperson, chief creative officer, Leo Burnett South Asia and Publicis Groupe South Asia: Rajdeepak Das 

National creative director: Vikram Pandey and Sachin Kamble 

President-North: Samir Gangahar

Executive vice president: Jaikrit Singh

Executive creative director: Harsh Maheshwari 

Creative director (copy): Anissha Mazumder

Creative director (art): Abhinandan Dey

Strategy lead: Ashish Mathew

Vice president: Binay Mehra

Account management: Khushi Kishore

Film department: Sagar Bhanushali

Production house: Footloose Films LLP

Director: Indrasish Mukherjee

Executive producer: Kedhhar Barrve

Producer: Pallavi Singh