radio industry
Brands understand that consumers align with a company if they stand for a larger purpose: Abraham Thomas
Campaign India speaks with Abraham Thomas, CEO, Big FM, about its latest IP, RJ's role in brand communication and changing the environmental narrative while being true to its philosophy
Radio City launches Radiorocks.in
Radio City 91.1FM has launched www.radiorocks.in, a portal that aims to position itself as a one-stop resource guide on the radio industry. The site will have documented research on the radio sector and case studies on the effectiveness of radio as a medium. The site will focus on how radio makes a difference to the advertising industry and to the universe of media planners. A section called 'Radio Guru' attempts to play the role of consultant for any queries related to the radio industry.
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