ray + keshavan

‘The big ad ideas are amazingly disposable’: Simon Bolton
Jul 04, 2013
Campaign India Team

‘The big ad ideas are amazingly disposable’: Simon Bolton

The worldwide CEO at The Brand Union spent a year in Maharani Bagh straight out of college. Now with a global purview, he explains where ‘emerged’ market(s) stand, need for a programmed process, and more. Excerpts:

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