rebrand
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Dec 03, 2024
Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
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Dec 02, 2024
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
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Aug 01, 2022
Logicserve Digital rebrands to LS Digital
Acquires digital agency Langoor, to strengthen its customer service offerings
Nov 07, 2019
A brand is not a logo: where FACEBOOK's rebrand falls short
The social media giant should think again with a bottom-up approach to its corporate brand.
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