After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz Ahmed left.
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
Elon Musk’s 'free speech' social platform discloses its content moderation practices.
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
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