red talks

Being woke is having a philosophy behind a brand: Geeta Rao
May 30, 2022
Noel D'souza

Being woke is having a philosophy behind a brand: Geeta Rao

On Rediffusion Brand Solutions' Red Talks, Rao speaks on the agency's yesteryears, putting context into buzzwords, advertising in the 90s and brands being 'woke'

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