rediffusion

Dec 20, 2024

Tata Power’s AI Christmas campaign: Magic or marketing trend?

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Jan 17, 2024

Kalyani Srivastava joins Ogilvy

Was with Rediffusion

Dec 15, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Dec 11, 2023

Tata Power bats for planet Earth

Watch the film conceptualised by Rediffusion here

Oct 05, 2023

Sandeep Goyal's blog: Dear ASCI, stay vigilant

While the IPL was relatively free of surrogate advertising, the long list of ICC and Disney Star sponsors has various liquor brands among them and so the author urges ASCI to stay vigilant