Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

This week, the team found two pieces of work that stood out. 

As always, we're going alphabetically:

Tata Power (conceptualised by Rediffusion)

Simple brand thought - switch to green and clean energy with a peppy sound track and pleasing visuals. 

Vivo (conceptualised by FCB) 

Despite being the fifth edition, the #SwitchOff campaign remains relatable and captivating in its storytelling. It not only mirrors the contemporary challenge of fragmented family time but also provides a compelling roadmap for reuniting, serving as an invaluable guide for those seeking a meaningful digital detox experience this holiday season.