regional
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Jun 06, 2024
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
May 05, 2008
O&M’s Giri moving to STAR
JC Giri has resigned his post as president, O&M Mumbai. While Giri refused to talk about his future plans, Campaign India is able to confirm that Giri is heading to Star India where he will head Star’s regional channels.Giri started his O&M stint in Chennai. During the course of his career, he has worked as country head, Ogilvy Landscapes and as country head, Ogilvy Activation. After this, he became the Mumbai head for O&M.
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