regional content
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3 days ago
Snapchat unveils Gen Z-targeted multi-city campaign
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
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4 days ago
India’s OTT boom: Big streams, bigger monetisation hurdles
India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.
Dec 10, 2024
India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report
Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.
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