representation
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Mar 28, 2025
Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Mar 07, 2025
Brands let women do the talking this International Women's Day
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
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Nov 08, 2024
Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
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