retail
Choice fatigue hits: 78% of Indian shoppers overwhelmed online
The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.
Retail gets a sixth sense with Britannia A-Eye
Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.
Target’s secret weapon? India’s role in its ad empire
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to lead agency’s retail media business
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
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