retail

Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.

Dec 04, 2024

Luxury unleashed: India’s growing appetite for premium

Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.

Oct 14, 2024

Moves and wins roundup: Week of 14 Oct

The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News, Telugu Titans, BORN HI Digital, SWrap2Earn, RV Edge, Nitro Commerce, Disney+ Hotstar, C Com Digital, AnyMind Group, Experience Commerce, Fixderma, ABND, Brand Catapult, 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.

Sep 19, 2024

Max Fashion targets urban Gen Zs with actor Alaya F

The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.

Aug 28, 2024

MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C

CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.

Jun 13, 2024

Mira Kapoor seeks to spark honest conversations for Akind skincare brand

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.