retail
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The secret potion to revitalise ghost malls into vibrant lifestyle destinations
Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
Moves and wins roundup: Week of 14 Oct
The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News, Telugu Titans, BORN HI Digital, SWrap2Earn, RV Edge, Nitro Commerce, Disney+ Hotstar, C Com Digital, AnyMind Group, Experience Commerce, Fixderma, ABND, Brand Catapult, 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
Mira Kapoor seeks to spark honest conversations for Akind skincare brand
She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.
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