retail
Target’s secret weapon? India’s role in its ad empire
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.
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GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to lead agency’s retail media business
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
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The secret potion to revitalise ghost malls into vibrant lifestyle destinations
Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.
Luxury unleashed: India’s growing appetite for premium
Luxury consumption is booming in India. Only Much Louder’s AVP at 1862 shows how brands can capitalise on this premiumisation wave.
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