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'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

Sep 15, 2023

We are not using AI to cut costs: Mark Read

WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising

Jan 14, 2021

McCann Worldgroup’s Rob Reilly to join WPP as global CCO

WPP is recommitting to creativity with the new hire

Sep 27, 2018

How Fearless Girl was nearly Fearless Cow

McCann’s global creative chairman Rob Reilly tells the behind-the-scenes story of the little girl who took on Wall Street, but could have been a cow taking on Silicon Valley.

Dec 15, 2015

Global: The most creative ads of 2015 (Part 1)

David Lubars, Tham Khai Meng, Judy John and Rob Reilly pick their favorites