samay raina

Feb 13, 2025

When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.

Jan 20, 2025

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

CREATIVE SPARKS: Madison World’s influencer marketing manager shares how creativity, timing, and connection drive her success in influencer marketing campaigns.