Nidhi Mehta

When influencer buzz turns brand risk: Lessons from the Ranveer Allahbadia fallout
Marketing
11 hours ago
Nidhi Mehta

When influencer buzz turns brand risk: Lessons from ...

The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.

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