sania mirza
Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala
We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message
Raahil’s blog: Well done Rohan Bopanna, Sania Mirza and Sony Pictures Networks
While Rohan Bopanna is being lauded for his on-court achievements, Sania Mirza seems to finally have an apparel sponsor, and Sony Sports Networks get the praise for the way the broadcaster has handled the French Open telecast
Brand Sania Mirza: A grand slam for advertisers?
Campaign India analyses the former world number one’s journey on the advertising circuit and the future of ‘brand Sania’
Live blog: News updates - week of 29 November
In the news: Ants Digital, IOS Sports & Entertainment, One Life Studios, Pogo, Pulp Strategy, St Botanica
Raahil's Blog: It's Adidas and Nike for Sania Mirza at Wimbledon
The former number one in Women's Doubles was spotted wearing both the brands on court during the tournament
Think Ink Communications launches celebrity and film PR vertical
The vertical has been called Think Talkies
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