sanjay tripathi
Are brands’ social channels safe with youth?
Is a young crop managing social media to blame for some of the blunders we're seeing? Umaire Effendi asks
Live Issue: Which will win, the ICC WC 2011 or the IPL4?
This is the first year that sees both World Cup and IPL: Jagadeesh Krishnamurthy checked to see which format wins
HDFC Standard Life revamps brand identity
HDFC Standard Life has unveiled a new brand identity for connecting with a younger demographic. Leo Burnett has worked on the multimedia campaign, while Ray+Kesavan|The Brand Union has created the new identity.
Harley Davidson India makes key level appointments
Harley-Davidson Motor Company India, the wholly-owned subsidiary of the Harley-Davidson Motor Company, has announced the appointment of its national leadership team, which will be responsible for driving their sales, marketing and growth strategies in India. The team will report to Anoop Prakash, managing director. The new team includes Sanjay Tripathi, director of marketing; Rajiv Vohra, director of sales and dealer development; Yogesh Phogat, director of operations and Manish Agarwal, director of finance.
Scam-free awards more respected by losers
One knows that a category has matured when a credible body institutes an award for excellence in the category – and aspirants queue up to enter and win honours.In some instances, the category has been mature for quite some time, but there is no credible body that the aspirants trust to bestow the award.Close to home, PrintWeek India, just a year old, had established enough credibility to institute the first PrintWeek India Awards.
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