sapna ahluwalia

Keep those calls coming, says Virgin Mobile's new GSM campaign

Virgin Mobile has unveiled a new TV campaign that promotes its combination of 'Get Paid for Incoming' and outgoing call rates, now available on its expanding GSM network. The telecom player's GSM services have now been launched in 15 circles.Virgin Mobile's creative agency Bates141 has conceptualised the campaign. The creative concept combines the two tariffs to communicate the consumer benefit - 'Your incoming call subsidises/pays for your outgoing calls', which essentially means that the more calls one receives, the more outgoing calls he/she can make.