sarah power
Jan 13, 2014
#CES2014 Day Three: Two screens, rather than three or four, could be the future
Initiative's chief strategy officer for North America suggests that ever-smarter TVs might mean we return our (almost) undivided attention to the small screen
Jan 10, 2014
#CES2014 Day Two: Millennials are your mature tech audience, so listen up
Sarah Power, Initiative's chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.
Jan 04, 2011
The Big Digital Debate: how to create value from digital
In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers. Though this was a UK-based promotion, we thought the discussions would interest Campaign India’s readers
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