Digital
Sarah Power
Jan 10, 2014

#CES2014 Day Two: Millennials are your mature tech audience, so listen up

Sarah Power, Initiative's chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.

The crowds gather at CES 2014 in Las Vegas

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

#CES2014 Day Three: Two screens, rather than three or four, could be the future
Marketing
Jan 13, 2014
Sarah Power

#CES2014 Day Three: Two screens, rather than three ...

Initiative wins Volvo's global media account, China remains separate
Media
Dec 23, 2024
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?
Digital
Jun 24, 2024
Campaign India Team

Trust, preference and motivation—what motivated ...

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Marketing
Nov 03, 2023
Matthew Keegan

RIP Gen Z, Millennial, Boomer: Is it time for the ...

Just Published

The multiverse of men in Asia
Advertising
4 hours ago
Campaign India Team

The multiverse of men in Asia

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

2026 is the year of ‘Imperfect by Design’
Advertising
7 hours ago
Campaign India Team

2026 is the year of ‘Imperfect by Design’

80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.

Air India is scripting its redemption arc in its latest domestic campaign
Advertising
9 hours ago
Staff Reporters

Air India is scripting its redemption arc in its ...

Passengers have never smiled more than on an Air India ad.

India’s food creators are quietly redefining how we eat with our eyes
PR
9 hours ago
Indrajit Lahiri

India’s food creators are quietly redefining how we ...

Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.