Sarah Power
Jan 10, 2014

#CES2014 Day Two: Millennials are your mature tech audience, so listen up

Sarah Power, Initiative's chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.

The crowds gather at CES 2014 in Las Vegas

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

27 minutes ago

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.

1 hour ago

‘The future belongs to the discontented’: Inside ...

The beverage giant’s VP and global head of generative AI closed out the second annual AI Deciphered conference.

1 hour ago

Publicis Media launches Spark Foundry India

Niti Kumar has been appointed as CEO of the full-funnel media agency

2 hours ago

Monopoly’s digital turn tests a century of play

The App Banking edition pushes the 90-year-old Hasbro franchise into hybrid territory, raising fresh questions for marketers about modernising legacy IP without losing its core appeal.