Digital
Sarah Power
Jan 10, 2014

#CES2014 Day Two: Millennials are your mature tech audience, so listen up

Sarah Power, Initiative's chief strategy officer, North America, explains why understanding Millennials is front of mind for those at the Las Vegas tech tradeshow.

The crowds gather at CES 2014 in Las Vegas

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

#CES2014 Day Three: Two screens, rather than three or four, could be the future
Marketing
Jan 13, 2014
Sarah Power

#CES2014 Day Three: Two screens, rather than three ...

Initiative wins Volvo's global media account, China remains separate
Media
Dec 23, 2024
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?
Digital
Jun 24, 2024
Campaign India Team

Trust, preference and motivation—what motivated ...

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Marketing
Nov 03, 2023
Matthew Keegan

RIP Gen Z, Millennial, Boomer: Is it time for the ...

Just Published

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
2 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Advertising
4 hours ago
Leslie Blount

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

Asian Paints showcases Graphene-led protection with chess grandmasters
Advertising
6 hours ago
Campaign India Team

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

Why the future belongs to digitally-native, full-funnel agencies
Media
6 hours ago
Amit Mathur

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.