saumitra prasad
Apr 11, 2018
CMO Corner: Instant convenience is King
In this special series, CMOs use this platform to spark a discussion and provide thought leadership.
Jul 04, 2017
Opinion: Looking through my eyes
The practice of looking through the eyes of others makes one a better marketer and a better person
Oct 07, 2014
Marketer: ‘We realised we’ve got to be a ‘range’ brand’
Saumitra Prasad, CMO, Kokuyo Camlin, speaks with Shinmin Bali on trying to redefine categories, warming up to advertising, evolving consumer habits, importance of market research, and more
Jun 09, 2014
Kokuyo Camlin gets children to lend names to trees, makes trees too endearing to fell
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