sc johnson

Does the All Out 'tough moms' campaign help the brand?
Feb 26, 2018
Prasad Sangameshwaran

Does the All Out 'tough moms' campaign help the brand?

In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about

SC Johnson awards $600M global media buying to PhD
May 15, 2015
Campaign India Team

SC Johnson awards $600M global media buying to PhD

Planning duties for India were consolidated with PhD following a global alignment in January, while Maxus handled media buying

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