senior

Silver economy reimagined: Breaking stereotypes in marketing to seniors
Jan 07, 2025
Vinita Bhatia

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

Gray is the new gold
Sep 04, 2024
Meenakshi Menon

Gray is the new gold

GenSxty Tribe’s founder states how the 60+ generation’s revolution is flipping the world of marketing on its head.

Kate Stanners takes over as Saatchi & Saatchi's global CCO
Apr 07, 2016
Maisie McCabe

Kate Stanners takes over as Saatchi & Saatchi's global CCO

London CCO promoted, as worldwide creative director Pablo Del Campo exits after 20 years

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