shalini dam
Grey toys with surprise element in Bharti AXA's new campaign
Bharti AXA has rolled out its latest campaign, that aims to highlight its 'Jump Start Bonus' of 7% on child plans. The communication has been created by Grey Worldwide. The agency has toyed with the element of surprise in the campaign.
Grey appoints Parul Arora as senior creative director
Grey Delhi has hired Parul Arora as senior creative director. She will be working closely with Shalini Dam, national creative director, Grey India.Before this, Arora has worked at Joint & Arms Communications, Grey Worldwide, Lowe Lintas and JWT. Her portfolio includes Aristocrat, Indiatimes.com, Wrigley’s, Ranbaxy, Hyundai, Incredible India, DishTV, Dabur Real, Maruti, LG, Tropicana, Yum Foods, Department of Income Tax, Sony, India Today, SBI Cards, Dainik Bhaskar, Samsung, India Shining and HT.
Grey India hires Shalini Dam as NCD
Grey India has appointed Shalini Dam as the national creative director of the agency, a post left vacant by Priti Nair recently.Dam returns to India after a brief stint with Grey Worldwide Malaysia where she stationed as executive creative director, South East Asia. "The mandate given in Grey Malaysia was to raise the bar for the creative output," said Dam. "And in doing so, I had the pleasure of closely working with a very professional, very tight team there."
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