shopper marketing
IPG Mediabrands launches global e-commerce unit Reprise Commerce
In India Interactive Avenues - A Reprise Network Company will lead the e-commerce offering
DAN appoints Sandeep Sawant to lead Hyperspace and Smart City
He was earlier with Madison Retail Paradigm
Samir Mehta and Pradeep Ramakrishnan to head TracyLocke India
DDB MudraMax hands take on additional responsibilities for Group's Shopper Marketing offering
Sreejit Nair appointed MD of Integer India
A sister agency of TBWA, The Integer Group specialises in promotional, retail and shopper marketing
Grey sheds light on Apac shoppers
The Eye on Asia 2010 retail findings were based on in-home and online conversations and shop-alongs with over 2,100 shoppers from eight countries namely Australia, China, India, Indonesia, Japan, Korea, Malaysia and Vietnam. The key focus was on young singles and couples between the ages of 18-24 years, and mothers with kids between 4-12 years.
OgilvyAction bags Coca-Cola's retail business
After a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing programs for the company’s brand portfolio. The agency will work across all key channels where Coca-Cola India operates in the country, to engage and convert shoppers into buyers at critical points of sale and drive consumption.
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