Campaign India Team
Aug 26, 2019

DAN appoints Sandeep Sawant to lead Hyperspace and Smart City

He was earlier with Madison Retail Paradigm

DAN appoints Sandeep Sawant to lead Hyperspace and Smart City
Hyperspace India, the shopper marketing agency of Dentsu Aegis Network has appointed former Madison Retail Paradigm’s DGM, Sandeep Sawant to lead the operations. In this role, Sawant will report to Haresh Nayak, group MD, Posterscope, South Asia.
 
Sawant joins Hyperspace with close to 20 years of extensive experience in shoppers marketing, retail strategy and solutions as well as rural activation. 
 
Haresh Nayak said, "We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead”
 
Sawant added, “Hyperspace has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. I am excited to be a part of the DAN family and I can’t wait to take the agency to greater heights.”
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

3 hours ago

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

4 hours ago

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

6 hours ago

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.