simon

Indian consumers show greater appetite for personalised ads on streaming media services
Jul 04, 2024
Campaign India Team

Indian consumers show greater appetite for personalised ads on streaming media services

A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

4 ‘Home is where your people are’ from Swiss International Air Lines (SWISS) offers fresh perspective on Diwali travel

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

7 Logi5 launches in India, taps into location-based advertising opportunities

Varun Katyal launches Clapboard

8 Varun Katyal launches Clapboard

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption