simplicity
13 hours ago
82% consumers value authenticity and simplicity in brands: VML study
Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.
Sep 23, 2021
Simplicity in design also drives impact: Geet Nazir, Conran Design Group
The company’s managing partner takes us through the company goals, the importance of design for different brands and how it's cultivating its client-base
Oct 21, 2013
Lulu Raghavan’s blog: Simplicity is a big opportunity
Noting that the minimalist philosophy is certainly not a new trend, the author reflects on why it has regained relevance
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins