social media
Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
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Motilal Oswal rebrands with a fresh look to tap young investors
Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
AI-powered content can be a shortcut to marketing greatness
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
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Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
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