social media
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The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
AI-powered content can be a shortcut to marketing greatness
Kraftshala's co-founder how marketers can leverage AI tools to craft social media posts, automate scripts, and create captivating long-form content.
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Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
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Could I interest you in everything? All of the time?
As marketers face the brain rot epidemic amid the endless content deluge, Bare Bones Collectives’ co-founder shows how they can fight doomscrolling with creative sparks.
Rethinking brand engagement in the age of responsible advertising
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
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