social media

22 hours ago

Why Snap’s creative chief is doubling down on ephemeral content

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

1 day ago

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

Mar 20, 2025

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Mar 12, 2025

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Feb 24, 2025

Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

Feb 03, 2025

Motilal Oswal rebrands with a fresh look to tap young investors

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and first-jobbers with a modern, relatable investment approach.