social media

Oct 16, 2024

Shopcialising: The secret to building last bonds with Gen Z consumers

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

Sep 26, 2024

X transparency report reveals harmful content data

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Aug 27, 2024

One year of Threads: Where does X's challenger stand among rivals?

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

Aug 16, 2024

Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news

As Bloomberg Media surpasses 600,000 subscribers worldwide, the news organisation’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.

Aug 02, 2024

Meta beats Q2 earnings estimates, goes full steam ahead on AI

The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.

May 14, 2024

Bumble removes ‘vow of celibacy’ ads following backlash

Bumble said it has heard criticism of the ad and is removing it from a global campaign.