social media marketing
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
Messaging apps: What the new face of social media means for brands
The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media
‘Indians engage more with sponsored content than the global average’
Q&A with Kirthiga Reddy, head of Facebook India, on plans for the social networking site’s second largest market, with 82 million active users at last count.
Social media report: Brands get with the programme
A recent survey finds that the majority of companies in Asia are using social media as part of their marketing strategies.
Windchimes Communications bags Yardley London's social media account
Windchimes will make use of consumer-centric platforms like Facebook and Twitter to reach out to existing and potential Yardley users and engage with them
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