soft power
3 days ago
The IPL brand saga: Demonstrating India’s rising soft power
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head of product at HashFame.
Oct 01, 2013
Narendra Modi’s formula for ‘Brand India’: Leverage legacy, ‘soft’ power; marry global demand with India’s strengths
‘Don’t try to impress the world, inspire it,’ said the Gujarat chief minister, at IAA’s Platinum Jubilee Global Marketing Summit in Mumbai on 30 September
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