sony sports pictures

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Jul 28, 2021
Raahil Chopra

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

6 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Meta meltdown: How agencies are coping with social media downtime

8 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

9 WPP scales up investments in India amid strategic growth plans

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

10 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign