sony sports pictures

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads
Jul 28, 2021
Raahil Chopra

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Industry experts feel that Sony's ‘split-screen’ TVCs during the Olympics are setting a bad precedent for advertising and television broadcast

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

5 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

6 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

7 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

8 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

9 Cracking the crypto code for mass adoption

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals