spikes 2013
Spikes 2013: McCann India bags Grand Prix in Design, three Golds; Ogilvy (2), RDP strike Gold too
Taproot, BBDO, DDB Mudra, JWT and Chrome Pictures among metals
Spikes 2013: 'Emotion leads to action while reason leads to conclusion'
Andy Wilson, head of strategy, BBDO Asia Pacific, presented the case for triggering emotional response through creativity
Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics
Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes
Spikes 2013: ‘Never apologise that social responsibility drives profit for your brands’
Lowe and Partners’ Tony Wright and Unilever’s Samir Singh underlined how social missions are best integrated into business models
Spikes 2013: 'Every visual story by millennials is designed for reaction'
Visual engagement meets a number of uniquely millennial needs, said Emma Montogomery, Starcom MediaVest Group
Spikes 2013: Metro Melbourne named ‘Advertiser of the Year’
Honour in recognition of ‘Dumb Ways to Die’ and its role in changing behaviour
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