Spikes 2013: Changing consumer behaviour, with consistent brand behaviour and heuristics

Guy Hearn, chief innovation officer, Asia Pacific, Omnicom Media Group, underlined that consumers find it easier to remember brand stories than brand attributes

by Ananya Saha

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now