spikes asia 2016
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Agency Spotlight September 2016: McCann
Work on SaffolaLife, IDFC Bank, Nescafe and Britannia Good Day, among others, put the agency on top
Spikes Asia 2016: 'We are much more likely to persuade people with a new argument': James Hurman
The president of the Creative Effectiveness category made the case for creativity with originality on the last day
Spikes Asia 2016: 'Trump became news': Mindshare's Lyndon Morant
The speaker on day three analysed differences between Donald Trump and Hillary Clinton and their US presidential campaigns
Spikes Asia 2016: BBDO on top, Grey bags Grand Prix
BBDO gets 15 metals with Grand Prix and four Golds, Leo Burnett bags three Golds
T.O.M. Tweets from #SpikesAsia
Some tweets that caught our attention during the festival
Spikes Asia 2016: 'Make every interaction matter': Havas' Jason Jercinovic
The global head of marketing innovation spoke about how 'cognitive' can help brands
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