sridhar ramanujam

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency
Oct 11, 2013
Campaign India Team

'Brand' Sachin: 1998 vs 2013 - A lesson in consistency

While a lot has changed with time, the core remains constant, say marketing practitioners

Live Issue: Post acquisition, should the name change?
Jul 28, 2012
Jagadeesh Krishnamurthy

Live Issue: Post acquisition, should the name change?

Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long

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