star plus
Nov 29, 2019
Opinion: Marketing effectiveness – the holy grail
The author looks to decode effectiveness
Nov 12, 2019
Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel
Dec 17, 2018
MMGB: Shocked Aamir Khan bargains for Star's 'value pack'
Watch the film conceptualised by Star's in-house team here
Mar 03, 2017
Pick of the Week: Star Plus
The ad featuring Aamir Khan brings a new thought alive while ensuring continuity
Feb 28, 2017
Agency Spotlight February 2017: Ogilvy & Mather
The agency's work puts it in the spotlight again
Feb 27, 2017
Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'
Watch the film conceptualised by Ogilvy & Mather here
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