stereotypes
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Gender bias in ads costs more than just reputation—It hits revenue
Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.
Brands let women do the talking this International Women's Day
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
Spikes Asia 2019: "At times, we might not even realise that we are falling into the stereotyping trap"
Diageo India's CMO, Julie Bramham makes a strong case for doing away with gender stereotypes at the inaugural session of Spikes Asia 2019
Diwali ads 2018: Indian brands fail to break stereotypes
A research by Engendered revealed that only 21 per cent of the ads released for Diwali this year broke stereotypes
Unilever's pledge is just the beginning
The key is to normalise inclusivity in everyday contexts, contends the author
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