streetsmart
Mudra forms OOH JV with Clear Channel
The Mudra Group is launching an out-of-home (OOH) specialist venture, Clear Channel Mudra LLP, in partnership with Clear Channel Outdoor. The venture will offer clients complete OOH solutions - strategy, creative solutions, planning, buying and reporting - while utilizing Clear Channel's global knowledge with Mudra's experience in the Indian market.Adille J Sumariwalla, CMD, Clear Channel Mumbai has been appointed MD and CEO of this new venture.
Mudra launches OOH unit StreetSmart
Mudra has rolled out StreetSmart, its new outdoor unit, in addition to its active OOH unit Primesite. The new arm "aims to provide an interactive edge to the outdoor space". StreetSmart will be headed by Anurag Gupta, who is president- strategic initiatives and integration for Mudra Group.
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