tam adex
Oct 28, 2024
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
Apr 22, 2024
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
Apr 10, 2024
Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
Nov 06, 2023
TV ad volumes for auto category sees a spike of 50% in H1 2023: TAM report
Maruti Suzuki's Fronx was leading the race
Oct 30, 2023
Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report
LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India
Oct 10, 2023
BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report
The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period
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