tam adex
Auto sector led print ads with 15.2% share in 2024: TAM AdEx
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
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Radio ad volumes grow by 18% in Q4-2024: TAM AdEx
Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.
HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
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