tam adex report

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Dec 24, 2024
Campaign India Team

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

Celebrity-endorsed ads continue to grow in India: TAM AdEx report
Mar 04, 2024
Campaign India Team

Celebrity-endorsed ads continue to grow in India: TAM AdEx report

The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report
Sep 13, 2023
Campaign India Team

Music genre ad volumes on TV witnessed growth of 9% in Jan-Jun’23: TAM report

‘Food & Beverages’ emerged as the leading sector with a 26% share of ad volumes

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