television advertising

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx
1 day ago
Campaign India Team

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

TV offers better ROI than digital, says Coke marketing chief
Dec 13, 2016
Shona Ghosh

TV offers better ROI than digital, says Coke marketing chief

Speaking at an event, Marcos de Quinto said that efforts to make Coca-Cola a digital company are underway, but 'won't just put ads in social media'

Magnaglobal predicts India’s advertising economy will rise by 21% during 2011
Dec 07, 2010
Campaign India Team

Magnaglobal predicts India’s advertising economy will rise by 21% during 2011

Global advertising forecast also predicts online advertising will overtake newspapers as the world’s second-largest advertising medium by 2013

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