the brand union
Oct 21, 2013
D&AD 2014 beckons; ‘Tactical Advertising’ among 12 new categories
From India, Kartik Iyer, Ram Sinam, Sajan Raj Kurup, Sujata Keshavan and Tista Sen on juries
Aug 30, 2013
Titan Industries rebrands, turns Titan Company
Unveils new identity created by Ray+Kesavan I The Brand Union
Aug 12, 2013
Realising the potential of collaboration
The author contends that as traditional models are flipped, agencies are scrambling to justify their own existence, unwilling to put consumer interest before their own
Jul 04, 2013
‘The big ad ideas are amazingly disposable’: Simon Bolton
The worldwide CEO at The Brand Union spent a year in Maharani Bagh straight out of college. Now with a global purview, he explains where ‘emerged’ market(s) stand, need for a programmed process, and more. Excerpts:
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